Metro Supply Company consulted in the October 2011 Esquire Magazine photoshoot of Justin Timberlake, which included a shot of Justin sitting on a burning couch.  To prevent the flames from engulfing the entire couch and to stop the pyrotechnic gels from absorbing into the cushions, Roxul AFB was used to replace the foam stuffing of the sofa cushions.

Roxul AFB was the perfect solution because it is both fire-resistant and water-repellent.

 Photo Courtesy of Esquire Magazine